{"id":22560,"date":"2019-11-13T12:45:46","date_gmt":"2019-11-13T19:45:46","guid":{"rendered":"https:\/\/moneyppl.com\/?p=22560"},"modified":"2022-03-31T22:59:03","modified_gmt":"2022-04-01T05:59:03","slug":"30-top-ranking-direct-to-consumer-brands","status":"publish","type":"post","link":"https:\/\/dev.moneyppl.com\/30-top-ranking-direct-to-consumer-brands\/22560\/","title":{"rendered":"30 Top-Ranking Direct-To-Consumer Brands"},"content":{"rendered":"
With e-commerce getting bigger every year, there are many companies that decide to do everything on their own. Nowadays, it is possible to sell your products directly to customers online, rather than trying to win over buyers at department stores. <\/span><\/p>\n These are called “direct-to-consumer brands,” and they are completely disrupting the retail industry. Here are some of the top-ranking brands of 2019.<\/span><\/p>\n Co-founders Randy Goldberg and David Heath were working at a startup when they learned that the number one most requested items at homeless shelters were socks. They wanted to give back, but also make a product that people love. So in 2013, they launched a company called Bombas, which sells nothing but high-quality socks in all different shapes, colors, and sizes. <\/span><\/p>\n Right from the get-go, they guaranteed that for every pair of socks you <\/span>buy from Bombas<\/span><\/a>, they will donate a pair to someone in need. And if you decide to return your socks to Bombas, they will take them back if you wash them first because they will be donated to a homeless person. If this sounds familiar, it’s because the shoe company TOMS did it first, by donating pairs of shoes to children in third world countries. Clearly, this method works. After advertising that they had the goal of donating one million pairs of socks that year, this startup quickly grew to a $100 million company. <\/span><\/p>\n <\/p>\n The mattress industry is worth billions of dollars, but no one really enjoys going to a mattress store. Casper has been called “The Millennial’s Mattress.” At first, the founders got a lot of pushback, because no one believed that anyone would actually be willing to buy a mattress online. Even though they had a lot of doubt coming their way, they had a clever marketing campaign where they sent free mattresses to influencers in exchange for a review.<\/span><\/p>\n Once customers saw examples of their favorite YouTubers and celebrities talking about Casper, this fostered more trust in the company, and they began to gain in popularity. On top of that, there was also a growing concern with “self-care”, which includes sleeping better. So they fully took advantage of the trends. Today, Casper has a valuation of $1.1 billion. <\/span><\/p>\n <\/p>\n Jeff Raider and Andy Katz-Mayfield started a company called <\/span>Harry’s<\/span><\/a> Shave Club in 2013. They send you a monthly box with a brand new razor and shaving cream to your door so you never have to think about going out for a new razor again. Harry’s also sells other products like lotion, aftershave, shaving cream, and soap. Harry’s has high-quality razors manufactured in Germany. <\/span><\/p>\n In 2019, it was announced that Edgewell Personal Care, the company that owns Schick, would purchase Harry’s Shave Club for $1.37 billion. Even though they started as a direct-to-consumer brand, they have now branched out to selling in Wal-mart and Target.<\/span><\/p>\n <\/p>\n For anyone who owns a dog, you might already be in the habit of buying your pet new toys and snacks on a regular basis. <\/span>BarkBox<\/span><\/a> will send you a box of canine products for $22 to $29 per month. The items you get each month are always a surprise, so it’s like getting a present in the mail. They have served over 2 million customers and have over 500,000 monthly subscribers to their service. Their social media following is also massive. BarkBox had $250 million in sales in 2018 alone, and their numbers keep increasing every year.<\/span><\/p>\n The success of this company may come from the fact that its employees are truly passionate about what they do. Employees of BarkBox HQ in New York City are allowed to bring their dogs to work, and their office is a canine paradise. The company is filled with fellow dog owners, they have a real sense of what their customer is looking for. The founder, Henrik Werdelin, spent 15 years helping entrepreneurial startups get acquired by larger companies. Aside from BarkBox, he also owns a company called PreHype and has offices in New York, Copenhagen, and London. <\/span><\/p>\n <\/p>\n Shopping for a car in real life can be a total nightmare. You have to devote an entire day (or weekend) to driving around to various dealerships. Car salesmen are often very pushy and you might end up buying a lemon. But of all the things you would buy online, a car is probably the last thing you would ever imagine purchasing sight unseen. (Unless it’s a Tesla.) But this is exactly what<\/span> Carvana<\/span><\/a> offers. You can choose a car online by make and model. The vast majority of their cars are only former lease models that are one to five years old, so they are used, but in like-new condition. Prices are actually amazing, and often cheaper than going to a dealership. <\/span><\/p>\n Carvana’s website includes a very detailed 360-degree photograph that will show you exactly what the inside and outside of each car looks like. Once you order a vehicle, they will deliver it right to your doorstep so that you can have a seven-day test drive. If you decide you don’t want the car, they will pick it up and take it back free of charge, no questions asked. While this is still a new concept, there may be a lot more people buying cars online in the future.<\/span><\/p>\n <\/p>\n Razors are one of those things that everyone has to use, so it only makes sense that you might want it delivered to your door on a regular basis. Nowadays, there are several direct-to-consumer brands that sell razors to their customers, and Dollar Shave Club was one of the first. Mark Levine and Michael Dubin started Dollar Shave Club in 2011. <\/span><\/p>\n In 2016, the company was acquired by Unilever for an impressive $1 billion. Nowadays, they have extended their product range to include dental care as well. The products are still available online and can be delivered to your door on a monthly basis.<\/span><\/p>\n <\/p>\n Glossier is a beauty brand that was founded by Emily Weiss, who was formerly a writer who created a blog called “Into the Gloss” in 2010. She would write product reviews and interview people in the beauty industry, and it eventually grew into a large online publication. In 2014, Weiss began selling her Glossier products through Instagram. The goal of Glossier was to sell beauty products that could give women a natural look without oversexualizing or glamorizing makeup. <\/span><\/p>\n During an<\/span> interview with Time<\/span><\/a>, Weiss explained that women in the professional landscape are expected to look like they don’t care <\/span>too much<\/span><\/i> about their appearance by putting on globs of makeup, but they need to look very presentable and put together at the same time. So all of Glossier’s makeup focuses on enhancing your natural beauty. <\/span><\/p>\n These products were used by other social media influencers who were willing to share their feedback on the makeup. This caused a ripple effect where more and more beauty bloggers were talking about the brand, and Glossier soon had over 400,000 followers that first year. Today, they have <\/span>2.4 million followers<\/span><\/a>. They have two flagship stores- one in New York and one in Los Angeles. The vast majority of their sales still come from online customers. <\/span><\/p>\n <\/p>\n If you are a fan of the YouTuber Casey Neistat, you may recognize <\/span>Love Billy! <\/span><\/a>because it’s a jewelry company owned by his wife, Candice Pool Neistat. For years, Candice and her former business partner had a jewelry brand called Finn that was sold in traditional stores like Barneys New York. When her partner decided to leave the business behind, Candice still had a passion for making jewelry. So she founded Love Billy.<\/span><\/p>\n The brand specializes in gold and silver tag necklaces, and they also have other merchandise. Since her husband, Casey, has over 10 million YouTube subscribers, it did not take long for fans to find her merchandise online. Every once in a while, the brand will have a pop-up shop in New York City or Los Angeles where people can buy their products in person. But for the most part, they primarily sell online.<\/span><\/p>\n <\/p>\n In recent years more people have been embracing minimalism. This is not just about buying fewer things that will clutter up your shelves. Some people are now subscribing to the idea of wearing a “life uniform” or a capsule wardrobe. This is when you only have a few staple pieces of clothing that you rotate on a daily basis. <\/span>ADAY<\/span><\/a> specializes in selling high-quality capsule wardrobes for busy women on the go. <\/span><\/p>\n The idea is that you can take an easy carry-on wardrobe when you travel, and still manage to look good every day of your trip. They claim to have “technologically advanced fabrics” that are wrinkle-resistant, moisture-wicking, and offer UV protection. Each piece is a little over $100 each, so it is not exactly cheap. But the whole idea behind it is that these clothes are so well-made, it’s the only wardrobe you would ever need. For some people, it might help to reduce the stress of trying to find clothes that look good and save money overall.<\/span><\/p>\n <\/p>\n Everlane is a clothing and shoe brand that focuses on selling basics. Their clothing is classic, like jackets, sweaters, and jeans, but they want to give very high-quality products at affordable prices. In 2016 alone, they made $100 million in sales. For years, CEO Michael Preysman<\/a> swore he would never have a brick and mortar store and that everything would exist through e-commerce. However, they eventually relented and opened a brick and mortar location in New York City in order to bring more awareness to their brand. They claim to have the “the world’s cleanest denim factory”. The facility recycles 98% of its water, and uses renewable energy sources. Preysman has also said that they are trying to figure out ways to make their company totally plastic-free by 2021. In an era where customers are more conscious of their impact on the environment, they just might inspire other companies to do similar campaigns for sustainability.<\/span><\/p>\n <\/p>\n Remember Myspace? For years, musicians found their audience on the social media platform, and Jeffree Star was one of them. As a musician, Jeffree was a bit like David Bowie meets Marilyn Manson with his head-to-toe tattoos and makeup. He even got a record deal with Akon, who was responsible for launching Nicki Minaj’s fame. Fast-forward a few years later, and Jeffree Star ended his music career and began his own cosmetic company. After the fall of Myspace, he continued being an influencer on YouTube and Instagram, which helped grow his brand into a multimillion dollar company.<\/p>\n This year, Jeffree Star Cosmetics has been in the spotlight because of Shane Dawson documentary series<\/a> about his company. They have their own lab and distribution center located in California, in order for them to make high-quality products in the USA. In November of 2019, Shane Dawson and Jeffree Star launched a collaboration called “Conspiracy,” and over 1 million units sold in less than an hour. This is the biggest product launch in all of e-commerce history- even bigger than billionaire Kylie Jenner. Only time will tell how huge Jeffree’s company will become from here on out.<\/p>\n <\/p>\n Warby Parker all started with an honest question; “Why are glasses so expensive?” Neil Blumenthal and Dave Gilboa were college students when they both wondered why it was so pricey for people to buy glasses. When Gilboa went on vacation, he accidentally left his $700 pair of glasses on an airplane. And for people who are having financial difficulties, it may be difficult if not impossible for them to get a new pair. <\/span><\/p>\n Vision Spring is a non-profit organization that provides glasses to people in developing countries. Luxotica is the major company that is manufacturing almost all eyeglasses. Warby Parker is able to provide glasses for much lower prices than Luxotica. For years, the company only existed online. They are willing to send up to five pairs to people for a home try-on. Now, they have brick and mortar retail locations and are valued at over $1 billion. <\/span><\/p>\n <\/p>\n Founded by actress Jessica Alba, the Honest Company aims to make baby products that are all-natural and safe for your children. Their products are non-toxic and eco-friendly, so they will not harm the environment. When it comes to diapers, this is a big deal, because they end up getting tossed in landfills. On the company website, Alba says<\/a>, “I created The Honest Company because you shouldn’t have to choose between what works and what’s good for you.”<\/p>\n Customers pay for a monthly subscription. They choose exactly which products they want delivered and what date it comes to their door each month. This is great for busy parents who don’t have time to go shopping, and they want to have products that they do not have to feel guilty about using. Back in 2015, the company was valued at $1.7 billion. Today, their “unicorn” status has gone down a bit as other competitors enter the marketplace. Now, they are worth more like $1 billion, but still going strong.<\/p>\n <\/p>\n Cofounders of Allbirds, Tim Brown and Joey Zwillinger, wanted to use merino wool to create high-quality sneakers. This is far more sustainable than many of the materials that go into sneakers today. Their sneakers and socks are made with all-natural materials. Even the unnatural parts of the shoes, like the soles are made with recycled bottles. The cardboard boxes the shoes are shipped in are made with recycled paper, too.<\/span><\/p>\n The brand launched in 2017, and many people say that Allbirds are the most comfortable shoes they have ever worn. You can also wear Allbirds without socks because they are machine washable. After Allbirds became incredibly popular, even Amazon began to manufacture a ripoff of their style that costs just $35. According to reviews online, fans swear by the brand and become loyal customers.<\/span><\/p>\n <\/p>\n Brilliant Earth<\/span><\/a> is a company that specializes in selling engagement rings made with conflict-free diamonds. If you’re not aware, conflict diamonds are illegally traded in order to fund wars, specifically in Western Africa. In some cases, miners are abused and enslaved, which is why they are sometimes called “blood diamonds.” So Brilliant Earth wants to give people an option to buy affordable diamonds without the guilt. The entire process can be done online, and they even have a digital try-on feature where you can take a picture of your hand and they will show you what a ring would look like on your finger. They also offer customized styles that can be built from scratch. <\/span><\/p>\n In 2017, Brilliant Earth was caught up in <\/span>a scandal<\/span><\/a>. A YouTuber and diamond salesman named Jacob Worth claimed that he had done his research to prove that there is no way of actually tracking a diamond’s origins. Therefore, Brilliant Earth cannot possibly claim to know that they are selling a product that is truly conflict-free. The man was sued for defamation and they went to court for three months. They finally <\/span>settled the issue<\/span><\/a>, and Worth was forced to take the videos down. This incident still cast doubts in people’s minds about Brilliant Earth, but they still seem to be going strong with nearly 80,000 followers on Twitter and 631,000 followers on Instagram. <\/span><\/p>\n <\/p>\n In 2013, Jake Kassan and Kramer Laplante founded <\/span>MVMT watches<\/span><\/a> in Los Angeles. They wanted to completely disrupt the overpriced watches that were available from most luxury brands. When they first launched, they began with a crowdfunding campaign. As promised, their watches were minimalist, and high quality. They connected with social media influencers who were willing to promote the brand, and have sold over one million watches in the past six years. <\/span><\/p>\n The brand has come under fire from critics who say that their quality is actually not that great. There is an entire <\/span>documentary on YouTube<\/span><\/a> by Teddy Baldassarre. In fact, in a podcast interview, they admitted to sourcing their watches from the Chinese manufacturer aggregate Alibaba for only $1 to $3 each and reselling them for $100 to $200 each. The founders continue to deny that this is the same product and that they design their watches from scratch before having them produced in China. If you’re still willing to try them out, you can get $15 off your first order <\/span>with this link<\/span><\/a>.<\/span><\/p>\n <\/p>\n Rainer Castillo and Kyle Hency are the founders of<\/span> Chubbies,<\/span><\/a> which<\/span> is a men’s clothing brand that specializes in shorts and outerwear. When they were in college, Castillo and Hency would wear wild clothing to class and searched for vintage clothes in thrift stores. They have a clever strategy of selling clothes that have nostalgic 80s and 90s vibes. During a trip to Lake Tahoe, they wore their own designs and carried several pairs of shorts with them in a backpack. Sure enough, people asked them where they bought their shorts and they had them ready to sell on the spot.<\/span><\/p>\n Chubbies has outerwear as well as everyday clothes. The friends launched a brand that was meant to target Millennials who love to focus on throwback style. They also took advantage of their understanding of meme culture to insert themselves into online marketing. The copywriting is also very clever, making people laugh with the descriptions of their clothing options. <\/span>Chubbies has over 1.6 million followers on Facebook and 467,000 followers on Instagram. They have been doing well by staying consistent with their brand messaging, and focusing on the frat boy culture. For now, they have a loyal customer base, which makes it possible for them to sell directly to consumers online. <\/span><\/p>\n <\/p>\n Bonobos<\/span><\/a> is a men’s clothing brand that offers a variety of different clothes that are appropriate for the workplace. When the company first started in 2007, all they sold were pants. As time went on, they continued to launch more and more options for menswear, but they always made sure to do a lot of research into putting out a product that would be high quality, and comfortable. Bonobos mainly sells its products online, but there are also a few retail locations in New York City. These are called “guide shops” because you can try clothes on to see how they fit. However, you cannot buy them straight off the shelf. They can be tailored to fit your exact proportions and then sent to you in the mail. <\/span><\/p>\n In 2018, it was announced that Wal-mart was buying Bonobos for $310 million. The CEO of Bonobos, Andy Dunn, said during an interview<\/a> on CBS This Morning that the company reached a point where they would either go public or sell the company. They chose to sell to Wal-mart because they knew the since they had recently acquired Jet, they were trying to get serious about e-commerce. They hope to be one of the major clothing brands that become a part of a huge move to rival Amazon.<\/span><\/p>\n <\/p>\n30. Bombas<\/span><\/h2>\n
29. Casper<\/span><\/h2>\n
28. Harry’s Shave Club<\/span><\/h2>\n
27. BarkBox<\/span><\/h2>\n
26. Carvana<\/span><\/h2>\n
25. Dollar Shave Club<\/span><\/h2>\n
24. Glossier<\/span><\/h2>\n
23. Love Billy!<\/span><\/h2>\n
22. ADAY<\/span><\/h2>\n
21. Everlane<\/span><\/h2>\n
\n<\/span><\/p>\n20. Jeffree Star Cosmetics <\/span><\/h2>\n
19. Warby Parker<\/span><\/h2>\n
18. The Honest Company<\/span><\/h2>\n
17. Allbirds<\/span><\/h2>\n
16. Brilliant Earth<\/span><\/h2>\n
15. MVMT<\/span><\/h2>\n
14. Chubbies<\/span><\/h2>\n
13. Bonobos<\/span><\/h2>\n